January 2019
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How to redesign a fashion magazine for the digital age

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Manila — When it launched in May 2015, L’Officiel Manila was tagged as a “new face of fashion,” an incarnation of a style glossy that looked unlike anything we’ve seen in today’s local newsstands. While most of its ilk preferred a celebrity on the cover, L’Officiel was brave enough to feature fashion itself on its inaugural cover — an unnamed model with an intense, almost confronting look in her eyes, daring you to reexamine your perception of what a fashion magazine should be. L’Officiel followed this brand DNA for its first year, an elegant, effortless kind of style that, as the name suggests, stems from the Parisian way of fashion, distilled for the local audience. There was one disadvantage to this: Some people deemed it inaccessible, perhaps to an audience used to consuming fast fashion. This was something that the magazine addressed, as more familiar — yet unexpected — names graced the cover, yet still in keeping with the idea of the L’Officiel woman. There were Bea Valdes, the designer Betina Ocampo headlining the magazine’s emerging-talents issue, and the global style upstart Margaret Zhang, who styled and photographed herself on the March 2016 cover. As the magazine neared its first-anniversary cover, Miguel Mari, its creative director (as well as Rogue’s), saw an opportunity to redesign L’Officiel in line with its […]

according to latest report UK publishers facing ‘digital tipping point’

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UK publishers have seen their total annual digital revenues grow by 62 per cent over the last four years, according to analysis from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association of Online Publishers (AOP) and Deloitte, the business advisory firm. UK publishers generated digital revenues of £100.5m in Q1 2016, a rise of 8.3 per cent compared to the same quarter in 2015. Display advertising ­ which accounts for 35 per cent of this revenue ­ declined by eight per cent year-on-year. However, this decline was more than compensated for by significant year-on-year growth in online video (+43 per cent), subscriptions (+29 per cent), and sponsorship (+27 per cent) revenue. On an annual basis (April 2015 ­ March 2016), UK publishers generated combined digital revenues of £411.4 million. This increase of 6.2 per cent from the corresponding period 12 months earlier was driven by substantial growth from non-recruitment classified ads (+34 per cent), online video (+25 per cent), and sponsorship (+20 per cent). The DPRI also found annual mobile revenue increased by 2.6 per cent year-on-year. This overall increase was driven by a 19 per cent rise in revenue from smartphones, offsetting a decline of 12 per cent in revenue from tablets. Larger smartphone screen sizes may be the reason for the […]