You can judge a digital magazine by its layout. The layout design of a digital magazine is the driving force for accentuating greater audience and ultimately enhances the conversion rate in the niche. More importantly, it gives a character that differentiate your digital magazine from all others. And, some would argue, this identity extends to the reader as well. If you need to get started with the basics, below is a quick rundown of the elements of a digital magazine layout. To illustrate each item. Elements of a Digital Magazine Layout WORDMARK – The name of the magazine presented on the front cover. TAGLINE/DESCRIPTION – This is a short description of the title’s main marketing point, for example NatGeo’s multiplatform magazine’s tagline is ‘The Places We Take You Aren’t Just On A Map’ PUBLICATION DATE – The date the digital magazine is expected to be released. Often shown in months and years COVERLINES – These are at most, a sentence, to explain a story that will be featured inside the digital magazine. They are usually appear smaller (smaller the size, the least importance usually, this applys for the main cover line also). Feature HEADLINE – The title of an article and the place where the eye will go first. The first and most important textual element on a page. It can be […]
Manila — When it launched in May 2015, L’Officiel Manila was tagged as a “new face of fashion,” an incarnation of a style glossy that looked unlike anything we’ve seen in today’s local newsstands. While most of its ilk preferred a celebrity on the cover, L’Officiel was brave enough to feature fashion itself on its inaugural cover — an unnamed model with an intense, almost confronting look in her eyes, daring you to reexamine your perception of what a fashion magazine should be. L’Officiel followed this brand DNA for its first year, an elegant, effortless kind of style that, as the name suggests, stems from the Parisian way of fashion, distilled for the local audience. There was one disadvantage to this: Some people deemed it inaccessible, perhaps to an audience used to consuming fast fashion. This was something that the magazine addressed, as more familiar — yet unexpected — names graced the cover, yet still in keeping with the idea of the L’Officiel woman. There were Bea Valdes, the designer Betina Ocampo headlining the magazine’s emerging-talents issue, and the global style upstart Margaret Zhang, who styled and photographed herself on the March 2016 cover. As the magazine neared its first-anniversary cover, Miguel Mari, its creative director (as well as Rogue’s), saw an opportunity to redesign L’Officiel in line with its […]
UK publishers have seen their total annual digital revenues grow by 62 per cent over the last four years, according to analysis from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association of Online Publishers (AOP) and Deloitte, the business advisory firm. UK publishers generated digital revenues of £100.5m in Q1 2016, a rise of 8.3 per cent compared to the same quarter in 2015. Display advertising which accounts for 35 per cent of this revenue declined by eight per cent year-on-year. However, this decline was more than compensated for by significant year-on-year growth in online video (+43 per cent), subscriptions (+29 per cent), and sponsorship (+27 per cent) revenue. On an annual basis (April 2015 March 2016), UK publishers generated combined digital revenues of £411.4 million. This increase of 6.2 per cent from the corresponding period 12 months earlier was driven by substantial growth from non-recruitment classified ads (+34 per cent), online video (+25 per cent), and sponsorship (+20 per cent). The DPRI also found annual mobile revenue increased by 2.6 per cent year-on-year. This overall increase was driven by a 19 per cent rise in revenue from smartphones, offsetting a decline of 12 per cent in revenue from tablets. Larger smartphone screen sizes may be the reason for the […]
Digital magazines offer publishers the unique opportunity to entertain readers at a deeper level with interactive features unavailable in print – such as video, audio, animations and hyperlinks – while saving money traditionally spent on print and distribution. Creating a “replica” edition, or an exact replication of the print product into a digital format, allows for the benefits of digital platform with all the familiarity of the traditional print layout. Digital circulation opens new audience development strategies by capitalizing on social sharing and aggregation. Plus, publishers can monitor their readers’ behavior at any time via the detailed tracking provided with each issue, empowering publishers to focus their attention and resources on the portions of their publication most interesting to readers. Process Creating a replica of a print magazine means little to no work flow disruption for your production department. To get started, you supply us with your PDF files, which our Production Team will use to build the digital edition. During the build process, our production team will make all URLs “live,” add a table of contents feature, and enable share features. Our designers will also add any rich media, digital extras and mobile options requested by the client at this stage. Total turn-around time for projects is 3-5 business days, with rush services available. When your project is complete, […]
Archive all past and current editions of your publications in a single app-based digital library optimized for both iPad and iPhone devices. Readers can download any edition to their mobile device for offline reading. New editions are automatically added to the app as they are published.